Experience. It Matters. Clarity assembles a team of experts that is best suited to the needs of your organization. The result is a scalable, high-octane consultative solution for clients of different needs and challenges. Clients appreciate that we are smart while still lean and mean. Plus, we add levity to make the business of work more fun for all.
Loring Barnes, APR
Chief Communications Officer
With more than 30 years on the front lines of transformative communications, Loring’s leadership becomes a strategic asset for your organization and has been a differentiator for Clarity since its inception.
We Hit The Ground Running!
When Clarity begins its work, you immediately gain Loring’s jolt of energy and flow of incisive ideas. What her record of professional recognition shows is that you’ve gained a respected public relations and marketing partner with the expertise to effectively execute size-defying programs. She leads teams that collaborate with C-level and chief administrators of private and public sector experts with equal ease.
Impact + Recognition
In addition to the White House and game-changing awards for clients in their name, Loring and Clarity have earned recognition by: PR Platinum Awards, International Association of Business Communicators, Legal Marketing Association, Philadelphia Better Business Bureau, Women in Communications, American Public Transit Association, The Publicity Club of New England, Public Relations Society of America, Texas Public Relations Association. This ‘Alumnae to Watch’ by the University of Massachusetts at Amherst is currently the President of PRSA Boston.
Professional Pride
Clarity was chosen by the US Centers of Disease Control to reinvent its cornerstone multicultural National HIV Testing Day health advocacy campaign. We secured the Federal agency’s first-ever celebrity spokespeople, blew the doors off of prior bi-lingual campaigns with its impact for boosting HIV/AIDS testing, and were asked to reprise our campaign three years later. What we accomplished was size-defying for Clarity, unprecedented for the CDC, and included the White House’s recommendation that our US campaign be replicated globally at a United Nations Special Assembly.
Expertise
Communications Capabilities Audits, Public/Private Partnerships, Brand Storytelling, Crisis Response, Media Training + On-Air Spokesperson, Marketing Strategy, Public Affairs, Speeches + Testimony, Sports Marketing Programs, Culinary Marketing, Social Impact Leadership
Little Known Facts
Loring lived in South Africa and traveled across neighboring countries. Childhood summers were spent on Cedar Point’s famous roller coasters where she had family in Sandusky. She cut her TV teeth by appearing on Major Mudd and Rex Trailer’s Boomtown, eventually working at WCVB-TV, Boston’s ABC network affiliate.
Inspiring Job
She’s known for bringing private sector ingenuity and big thinking to the State transit agency (MBTA). Overcoming the risk-averse culture of a behemoth bureaucracy makes accomplishments like executing World Cup, launching the Acela, and creating now institutionalized policies like pre-planned snow routes, new access for pet dogs, and MA’s first-ever self-auditing vendor even more notable.
Off Hours
Year-round tennis, an unending DIY project list for an antique colonial home, baking and volunteering for the cause of dog rescue are among the focuses of Loring’s off-hours time.