When TV’s bad boy ad man Don Draper lost his trademark cool with a prospective client, business communications consultant Loring Barnes found 20 Tips that might have helped him to achieve a more successful outcome, while conceding that this episode’s conflict of expectations made for more scintillating viewing.
Marketers and parents alike are challenged to keep pace with the evolving use of colloquial language. Clarity’s wordsmith Loring Barnes steps back from authoring websites and news releases to explore the impact of language choice.
Attention foodie marketers: the famed Boston restaurant group that includes L’Espalier, Sel de la Terre, and Au Soleil Bakery & Catering has asked Clarity as its agency of record to accelerate networking that will lead to an exceptional, self-propelled marketing communications director for their organization.
Many of us don’t want to admit that we’re still glued to all things Tiger, but his reemergence to the spotlight of the Masters Tournament is less about golf and more about the shrewd business of public relations and reputation repair. Crisis communications expert Loring Barnes updates the saga and asks: will you be watching Tiger?
The most poorly titled business networking tool – the elevator speech – may just be the most important for building your personal brand. With conferences and college job hunting season in high gear, executive communications advisor Loring Barnes offers a fresh 4-step approach to increase your networking success and to avoid a duct tape muzzle.
Was the USA v. Canada Olympics Men’s Gold Medal Hockey game a referendum on American Healthcare Reform? Sports ‘Twitterati’ from both sides of the border passionately argued their nationalistic viewpoints. Does our Congressional Team USA have what it takes to produce winning results? Having advised both Olympic marketers and political campaigns, Clarity’s Loring Barnes examines this dialog and finds medal-worthy lessons for Federal legislators.
Redemption or Hypocrisy: is Tiger Woods guiding his image rehab with the same finesse as his golf game? Loring Barnes, APR, a veteran crisis PR consultant, joins the conversations of board rooms, gyms and cocktail gatherings to opine about the value of executive credibility and the teachable moment of this unfolding reputation management case study.
Quadruple Bogey: Tiger Woods’ Teachable Moment
Tiger Woods’ silence in crisis is the wrong approach and only prolongs his turnaround. With his career’s fortune and enduring reputation on the line, Loring Barnes, a veteran crisis public relations counselor to companies and CEOs, spotlights four crisis lessons that transcend sports icons.
This was the summer that wasn’t. A monsoon season settled into New England and there was no luxury vacation on the docket. Client work done at a frenetic pace occupied us and defied the daily news feed of economic doom and gloom. In that I clearly have no complaint.
With the rain still upon us but [...]
Money On The Tree
I own three (!) large, exuberant dogs – two Golden Retrievers and a Yellow Labrador – who seem to eat much more than their body weight each day. When it comes time to replenish their food, its common for me to go to Especially for Pets, where I know I will spend [...]