When Loring joins your team, you immediately gain her energy, strategic insightfulness and emboldening big-impact ideas. Most importantly, you have a communications veteran with both the panache and true grit to execute them. Clarity reflects her professional passions and recognized areas of expertise. She rolls up her sleeves and thrives in an opportunity to enhance a business outcome.
Loring’s sharp knack for details within a communications macro-strategy is why the US Olympic Committee (USOC), the White House, and several respected professional associations have recognized her work. Loring is a trusted executive-level wordsmith and proven crisis advisor: she has written testimony and speeches for CEOs, Federal and State Cabinet members, and has been the on-camera spokesperson in good times and bad.
As head of marketing communications for Boston’s public transit system (MBTA), Loring navigated the third rail of daily crises and notably created an unprecedented volunteer corps for World Cup and Tall Ships that gained national attention. In another multi-lingual effort of national acclaim, Loring and her Clarity team executed, and then reprised, an AIDS advocacy campaign for the US Centers for Disease Control & Prevention that was praised at the United Nations. Loring brings wisdom from launches, mergers, crises, divestitures, and thought leadership programs successfully executed on behalf of Fortune 500s to private equity companies in every conceivable product and services category.
Prior to founding Clarity in 2001, Loring held positions at Omnicom Group, Cone, The Richards Group and Chaloner Associates. She makes time for mentoring, speaks to workforce and industry associations and has been quoted and published in a wide range of media, such as: Forbes, Real Simple, CIO, Entrepreneur and American Way.